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Statement of Intent second draft

For my music video, I’ve chosen the song “Blinding Lights”. The name of my artist will be Neon Echo. I chose the name as it reflects the colouring scheme of the artist’s music. The video will also feature a sponsorship by Nike. To combine everything together, the title of my music magazine will be Vibe Pulse. For the music video, I plan to follow the brief by creating a three-minute visual that mixes performance with a bit of storytelling. The focus will be on self-expression. For locations, I will be using neon-lit London city streets at night and an interior of a house. These settings create a cool look, which highlights the energy of Neon Echo’s music. The lighting will feature plenty of neon colours— mainly blues, reds, and purples—to keep the visuals bold and exciting. The artist and dancers will wear simple yet stylish outfits, mostly black with a bit of red, allowing the trainers to simultaneously blend in and stand out. The choreography will be simple, no dancing sequences but
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Coursework: Pre-production planning

1)  Music video treatment   Music Video Treatment: "Blinding Lights" by Neon Echo 1) Artist/Band and Song: Song name: Blinding Lights Artist name: Neon Echo  2) Music Video Concept: For this video, I want to capture the fast-paced energy of London at night. The video will combine performance with a simple story, while showcasing Nike trainers. The overall feel will be modern as well as retro, with a focus on movement and self-expression. Location & Setting: The video will be shot in in London: South Bank and Waterloo : This area has great views of the London Eye, the river, and lots of lights reflecting off the water. The urban look and the lights will fit the mood for the video perfectly. Indoors: This will be used for the start of the video. LED lights will be used to give the atmosphere that neon vibe.  Traveling: Similar to what is being done in Blinding lights, the performer will be riding a vehicle, a bike or a car. Performance Elements: Neon Echo will be the main f
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Preliminary exercise LR

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. WWW- Mise-en-scene: Lightning, clothing, sunglasses and Use of LED lights Camera angles camera movement door opening, use of light Good movement of subject EBI- More research (include imbedded videos) Update shot list, longer and more defined Keep the aspect ration the same Quicker editing Performance elements  2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. WWW- Like the use of LED/props Good use of camera movement Good shots EBI- Better editing Needs to be landscape Performance elements 3) How effectively did you complete the objective you laid out in your mini preliminary exercise  statement of intent ? I did the second scene effectively, adding to it as I had to change it due to performance issues. 4) What have you  lear
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Preliminary exercise: Music video extract

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  1) State the song you have chosen for your preliminary exercise. Blinding LIghts 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. Dua Lipa – “Physical” Clops up An insert of the song name as well as her brand (herself) Which is something I will use myself The beat is synth pop Lightning, Low key- red background Calvin Harris & The Weeknd – “Over Now” Neon lighting Fits the 80's call back music Setting, even if it is animated it fits the backgrounds I would like to use The Weeknd – “In the Night” Fits the tone of my music video Fast paced editing Good use of lighting 3)  Write a short music video treatment for your extract (this is basically a script for your music video). You can  find an example of a treatment here . If you are making your real coursework then feel free to use the treatment from your summer project. Scene 1 Fo
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Coursework: Ignite presentation learner response

1) Type up your feedback  in full   including the ratings out of five for each of the categories.  WWW- Good slides Bullet points  Well designed use of images Very clear Good choice of locations Good idea about media language Some theory (Hall & Blumer and Kats) Good measured pace of presentation EBI- Some slides were missing images abrupt ending Add more information to the bullet points How to create brand identity Lacking representation more media terminology  No enlisted videos 1) Research (3) 2) Coursework concept  (3) 3) Language: terminology and theory  (3) 4) Representations / social and cultural contexts  (2) 5) Audience and Industry / digital convergence  (3) 6) Presentation delivery  (4) 2) Use this feedback, comments from peers and your own reflection on your presentation to  self-assess  and write your own detailed  WWW  and  EBI  for your coursework concept and presentation as a whole. 1) Research (3) x5 (3) x1 2) Coursework concept  (4) x2 (2) x1 (3) x3 3) Language: t
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Summer project tasks

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1) Research: music videos You need to write a  150-word close-textual analysis  of  SIX  music videos that will inform your production work. The music videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).   Music Video 1: Narrative Video: "Stan" by Eminem "Stan" tells the story of a fan whose obsession with Eminem leads to tragedy. The video follows a linear narrative, imitating the song’s lyrics, and it switches between Stan’s increasingly inconstant behaviour and Eminem’s distant, detached life. This juxtaposition highlights the fan’s growing instability, while Eminem remains unaware of the situation until it’s too late. The video uses Todorov’s narrative structure: equilibrium (Stan as a fan), disruption (obsession), and new equilibrium (Stan’s death). The video increases the emotional impact, making the audience sympathise with Stan but also fear his descent into madness. By showing Stan’s tragic fa
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Y12 exam - Media Paper 2: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW- Theory linked to clear explanation EBI- Consider how different audiences might respond 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. Firstly, focus on the unseen question and identify  two  aspects of the poster that you could have written about in your answer. The representation of youth as diverse in terms of gender and race. The way events, issues, individuals and social groups (including social identity) are represented through processes of selection and combination 3) Look at the indicative content for Q1 again and make a note of any  theories  or examples of  media terminology  you could have used in your answer. The use of props to denote the narrative and genre elements 4) Now focus on the TV 25-marker. Read  this exemplar response for the TV question  and pick out  three  arguments, phrases o
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