AC's media blog-coursework

1)  Music video treatment   Music Video Treatment: "Blinding Lights" by Neon Echo 1) Artist/Band and Song: Song name: Blinding Lights Artist name: Neon Echo  2) Music Video Concept: For this video, I want to capture the fast-paced energy of London at night. The video will combine performance with a simple story, while showcasing Nike trainers. The overall feel will be modern as well as retro, with a focus on movement and self-expression. Location & Setting: The video will be shot in in London: South Bank and Waterloo : This area has great views of the London Eye, the river, and lots of lights reflecting off the water. The urban look and the lights will fit the mood for the video perfectly. Indoors: This will be used for the start of the video. LED lights will be used to give the atmosphere that neon vibe.  Traveling: Similar to what is being done in Blinding lights, the performer will be riding a vehicle, a bike or a car. Performance Elements: Neon Echo will be t...

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. WWW- Mise-en-scene: Lightning, clothing, sunglasses and Use of LED lights Camera angles camera movement door opening, use of light Good movement of subject EBI- More research (include imbedded videos) Update shot list, longer and more defined Keep the aspect ration the same Quicker editing Performance elements  2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. WWW- Like the use of LED/props Good use of camera movement Good shots EBI- Better editing Needs to be landscape Performance elements 3) How effectively did you complete the objective you laid out in your mini preliminary exercise  statement of intent ? I did the second scene effectively, adding to it as I had to change it due to pe...

  1) State the song you have chosen for your preliminary exercise. Blinding LIghts 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. Dua Lipa – “Physical” Clops up An insert of the song name as well as her brand (herself) Which is something I will use myself The beat is synth pop Lightning, Low key- red background Calvin Harris & The Weeknd – “Over Now” Neon lighting Fits the 80's call back music Setting, even if it is animated it fits the backgrounds I would like to use The Weeknd – “In the Night” Fits the tone of my music video Fast paced editing Good use of lighting 3)  Write a short music video treatment for your extract (this is basically a script for your music video). You can  find an example of a treatment here . If you are making your real coursework then feel free to...

1) Type up your feedback  in full   including the ratings out of five for each of the categories.  WWW- Good slides Bullet points  Well designed use of images Very clear Good choice of locations Good idea about media language Some theory (Hall & Blumer and Kats) Good measured pace of presentation EBI- Some slides were missing images abrupt ending Add more information to the bullet points How to create brand identity Lacking representation more media terminology  No enlisted videos 1) Research (3) 2) Coursework concept  (3) 3) Language: terminology and theory  (3) 4) Representations / social and cultural contexts  (2) 5) Audience and Industry / digital convergence  (3) 6) Presentation delivery  (4) 2) Use this feedback, comments from peers and your own reflection on your presentation to  self-assess  and write your own detailed  WWW  and  EBI  for your coursework concept and presentation as a whole. 1) Re...